Affiliate Marketing PPC Strategy

Lekhak: CPAlead

Updated Friday, October 31, 2014 at 8:03 AM CDT

Ek Affiliate Marketing PPC Strategy banana mushkil ho sakta hai

CPAlead par, hum regular strategies aur methodologies par discuss karte hain hamare sabse successful Affiliates ke sath taaki yeh jaan sakein ki kya kaam kar raha hai aur hum sabhi ke liye earnings growth ko facilitate karne ke liye kya kar sakte hain. Aaj, hum ek thoda sa ppc strategy share karna chahte hain jo aksar nazarandaaz kiya jata hai. Un logon ke liye jo affiliate marketing mein hain aur Pay Per Click marketing ke bare mein jaante hain, aapko most likely yeh pata hoga ki apne audience ko target karna aur sahi ad campaign provide karna bahut zaroori hai. Lekin, zyada tar major platforms par marketplace bahut competitive ya phir over saturated ho sakta hai. Iska natija yeh hai ki profit margins bahut patle aur narrow hain. Apna saara waqt ek saturated platform par chhota profit nikaalne ki koshish karne mein kharch karne ki bajaye, aapko aise secondary platforms par research karna chahiye jo abhi tak saturated nahi hue hain.

"Secondary PPC platforms" ke sath deal karte waqt aapko yeh pata hona chahiye ki kuch pros aur cons hain. Khushkismati se, hum aapke liye kuch list karne aaye hain:

Pros:

Kam costs: Kam demand ki wajah se, aap chhote platforms par per click kam pay karenge. Jitna chhota (traffic volume ke hisaab se) platform hoga, utna hi sasta click ka cost hoga.

Sustainability: Jitna chhota platform hoga, utna hi kam sambhavana hai ki dusre aapke campaign ke costs ko badha denge. Badi platforms par, kuch bhi jo successful hota hai, wo attention ko bahut jaldi attract karta hai aur attention ka matlab hai competition.

Cons:

Target karna mushkil: Jitna kam traffic ek platform par hoga, utna hi kam sambhavana hai ki aap apne campaign ke liye high amount of volume la paayenge. Khaas taur par agar aap ek bahut chhoti niche ke sath deal kar rahe hain.

Analytics & resources: Jabki har platform alag hoga, aap aam taur par dekhenge ki secondary platforms analytics, stats aur dusre useful items jo aapko aapki marketing efforts analyze karne mein madad karte hain, unmein kam offer karte hain.

Aapko kya karna chahiye? Sabse achha idea yeh hai ki ek balance dhoondhein jo aapke liye kaam kare. Agar aapko quote on quote "major platform" par returns nahi mil rahe hain, to aap chhote affiliate marketing platforms ko explore karna shuru karna chahte hain jo media buying ki anumati dete hain. Yaad rahe, aapko sabse obscure PPC platform dhoondhne ki zaroorat nahi hai kyunki yeh zaroori nahi ho sakta. Iske bajaye, strategically chhote aur chhote platforms par scale back karein jab tak aap sahi fit nahi dhoond lete. Agar aisa karne ke baad bhi, aapko profit nikaalna mushkil lag raha hai, to aapko market, niche, vertical, campaign aur dusre items ko analyze karne ke liye wapas jaane ki zaroorat padegi kyunki yeh ho sakta hai ki aap jis affiliate marketing platform se deal kar rahe hain wo utna important nahi hai jitna aapki overall strategy. Yeh yaad rakhein, hamesha ek profit hota hai jo banne ka intezaar kar raha hota hai, aapko bas ise dhundhna hota hai.

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